Javier Loria

Hi, I’m Javier Loria — a data architect focused on semantic models on the Microsoft data platform.

I care about the parts that product demos skip: the modeling decisions, the trade-offs, and the details that decide whether a data solution holds up in production or quietly falls apart six months later.

For 25 years I’ve designed and delivered data architectures on the Microsoft data platform for organizations across Latin America. Earlier in my career I spoke internationally on the Microsoft data stack with the support of SolidQ. I later founded Primus Data, a data consultancy in Costa Rica, where I work as manager and mentor — and where I’ve spent years in the trenches of real-world data projects across the region.

In the Spanish-speaking data community, I’m a known voice. This site is where I bring that work to a wider, English-speaking audience.

I’m currently writing a series of books on semantic models — the modeling foundations behind analytics that scale, aimed at practitioners who build these systems for a living.

What you’ll find here: in-depth, practical writing on semantic models, data modeling, and the Microsoft data platform; the topics I speak on and my speaking history; and, soon, the books.

Find me on LinkedIn and GitHub, or reach me at Jloria@primusdata.net.